Privacy Policy

NJ Home Assistant ("we," "us," or "our") operates njhomeassistant.com and uses Facebook advertising to connect NJ homeowners with our home improvement and bathroom renovation services. This Privacy Policy explains what personal information we collect, how we use it, and your rights regarding that information.

By submitting a request for a quote, contacting us, or interacting with our advertisements, you agree to the practices described in this policy. If you do not agree, please do not submit your information.

1. Information We Collect

Information You Provide Directly

When you submit a quote request, fill out a Facebook Lead Form, or contact us, we may collect:

• Full name
• Email address
• Phone number (including for SMS verification / OTP where applicable)
• Home address or ZIP code
• Project details (type of renovation, timeline, budget range)
• Any additional information you voluntarily provide

Information Collected Automatically

When you visit our website, we automatically collect certain technical information:

• IP address and approximate geographic location
• Browser type and version
• Pages visited and time spent on each page
• Referring URL (how you found us)
• Device type (desktop, mobile, tablet)

Information From Third Parties

We may receive information about you from Meta (Facebook/Instagram) when you interact with our advertisements, including data about your engagement with our ads and any information you submit through Facebook Lead Forms.

2. How We Use Your Information

We use the information we collect to:

• Respond to your quote request and contact you about our services
• Schedule consultations, estimates, and project appointments
• Communicate project updates, timelines, and follow-ups
• Improve our services and customer experience
• Send promotional communications about our services (you may opt out at any time)
• Comply with legal obligations
• Measure and optimize the performance of our advertising campaigns

We will only contact you about the specific services you requested. We do not sell your information to lead aggregators, marketplaces, or other contractors.

3. Facebook Lead Forms & SMS Verification

We use Facebook Lead Ads to collect quote requests. When you fill out a Facebook Lead Form:

• Your information is submitted directly through Facebook's platform
• Meta's own Privacy Policy also applies to that interaction
• We receive your submitted information and will contact you directly — only NJ Home Assistant will call or email you

SMS Verification (OTP)

Some of our lead forms use phone number verification (One-Time Passcode / OTP). If you are asked to verify your phone number:

• A one-time text message will be sent to the number you provide
• This verifies you are a real person and ensures we can reach you
• Standard message and data rates may apply
• Your phone number will only be used to contact you about your renovation inquiry

By submitting your phone number and verifying via OTP, you consent to being contacted at that number by NJ Home Assistant regarding your quote request.

4. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information only in the following limited circumstances:

Service Providers

We work with trusted third-party vendors who help us operate our business, including CRM software, email service providers, and analytics platforms. These vendors are contractually required to protect your information and may not use it for their own purposes.

Legal Requirements

We may disclose your information if required by law, court order, or government authority, or if we believe disclosure is necessary to protect the rights, property, or safety of NJ Home Assistant, our customers, or the public.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.

We never share your information with competing contractors or lead marketplace services.

5. Cookies & Tracking Technologies

Our website uses the following tracking technologies:

Meta Pixel

We use the Meta Pixel (Facebook Pixel) to measure the effectiveness of our advertising campaigns, track conversions, and build audiences for future ads. The Meta Pixel collects information about your actions on our website (such as visiting a page or submitting a form) and reports that activity to Meta. You can learn more and opt out at Facebook's Ad Preferences.

Analytics Cookies

We may use analytics tools to understand how visitors use our website. This helps us improve page content and user experience. These tools collect aggregated, anonymized data.

Essential Cookies

Some cookies are strictly necessary for our website to function correctly. These cannot be disabled.

You can control cookie settings through your browser. Note that disabling cookies may affect your experience on our website.

6. Data Retention

We retain your personal information for as long as necessary to provide our services, maintain our business records, and comply with legal obligations. Specifically:

• Active customer records are retained for the duration of our business relationship and for up to 7 years thereafter for tax and legal purposes
• Lead inquiry records (contacts who did not become customers) are retained for up to 2 years
• Marketing and analytics data may be retained for up to 3 years

You may request deletion of your information at any time (see Your Rights below), subject to legal retention requirements.

7. Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal information:

Access & Correction

You may request a copy of the personal information we hold about you and ask us to correct any inaccuracies.

Deletion

You may request that we delete your personal information. We will honor this request where we are not legally required to retain the information.

Opt-Out of Marketing

You may opt out of receiving promotional communications from us at any time by replying STOP to any SMS, clicking "Unsubscribe" in any email, or contacting us directly. Opting out will not affect service-related communications.

Do Not Sell

We do not sell your personal information. If this policy changes, we will provide a clear opt-out mechanism before any such activity begins.

California Residents (CCPA)

California residents have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected and how it is used, the right to delete personal information, and the right to non-discrimination for exercising your privacy rights. To exercise these rights, contact us using the information below.

To exercise any of these rights, please contact us at the address below. We will respond within 30 days.

8. Children's Privacy

Our services are intended for adults aged 18 and older. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected information from a child under 13, we will promptly delete it. If you believe we have collected information from a child, please contact us immediately.

9. Security

We implement reasonable technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include secure data storage, access controls, and encrypted communications where applicable.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. In the event of a data breach that affects your rights or freedoms, we will notify you as required by applicable law.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or through a notice on our website.

We encourage you to review this policy periodically. Your continued use of our services after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or have concerns about how we handle your information, please contact us:

We aim to respond to all privacy inquiries within 30 days of receipt.